Alongside the Final Four last weekend Euroleague organised a package of activities designed around both promoting basketball in the UK and community programmes. One such event was the Innovation in Sports Business Summit held at City Hall directly after the Euroleague opening presentations. The Sports Business Summit brought together sports experts from various fields and backgrounds to discuss issues such as media, marketing and social responsibility. Simon Cooper, Head of Sport at the Mayor’s London Office discussed how sport can create a legacy, and the influence and responsibility that sport has to its communities. Future Stars spoke to Simon Cooper to continue the discussion further.
13.05.2013